Recruitment Video is an Important Part of an Employment Branding Strategy

Video is the # 1 form of Internet communication and can be one of the most effective medium organization uses to build its employment brand. Recruitment videos posted on an organization's career site, distributed via podcasts and posted on YouTube and social networking sites can create excitation for the organization by allowing potential candidates to experience an organization's corporate culture, values, see multiple employees' passion for the organization and see what it's like to live and work in the organization. Google's recruitment video "An inside look at Google" as been viewed over a half million times on the Internet. Other organizations such as Yahoo, Microsoft, Cisco, IBM, JP Morgan, TiVo, the US Army and Home Depot have found great success using recruitment video. I recently read that studies have shown an effective recruitment video can increase passive candidate flow by up to 30%.

An organization's recruitment video is not a commercial and should not be scripted. The goal of the video is to give an inside look at the company and employees doing real work. A recruitment video should show real employees telling real stories about the organization. The video should also include a message from the CEO or an executive in the area of ​​the organization the video is targeted. The more real the video is the more effective it will be. An effective recruitment video should be 2 to 4 minutes in length. Remember you want a potential candidate to take action so make the video compelling and fun. When you create your recruitment video give potential candidates an avenue to respond by including a link to the organization's career site and if possible an e-mail address for candidates to forward their resume.

Recruitment video is a great way to increase employee referrals. Encourage employees to include a link to recruitment videos in their e-mail auto-signatures and individual FaceBook, LinkedIn, Ning, MySpace and other social networking site pages. We've discussed using viral marketing techniques to build employment branding. Ensure that those writing about the organization include a link to the organization's recruitment video.

Remember that your recruitment video is only as good as the employment site it directs potential candidates to. Potential candidates will visit an organization's employment site to confirm if what they hear about the organization is true, read detailed information about the organization, and submit their resume. The career site should clearly identify the organization's culture, values, vision, current job openings and benefit programs. The site should reflect an organization's brand and strengthen a candidate's desire to consider employment opportunities with the organization. Included on the site should be testimonials from employees that reinvigorate what potential candidates viewed in the video.

Organic Gardening – Watermelons Are a Summertime Favorite

Sweet, succulent watermelon grown in your own home garden are a summertime favorite. There is nothing better than there sweet, cool, refreshing and delicious taste on a hot summer day. This warm climate crop thrills with the growing growing seasons in warm climates, but there are varieties for cooler areas that will preform just fine and as tasty.

When planting, choose a location that will get full sunlight and with a good air circulation. They can grow in many different types of soil, but prefer a good healthy soil structure that is light, loose, fertile and well drained. Working in a generous amount of compost, composted manure or composed leaves into the soil will greatly benefit the soils structure for your watermelons to thrive. A soil that keeps moisture well is very important when growing watermelons, they like a steady supply of water.

Sow seeds directly into the garden once all dangers of frost have passed, soak the seeds for a half hour before planting in compost tea will help the seeds germinate. Plant on hills with 4 seeds per hill and space the hills 8 to 10 feet apart for vine type or 3 to 4 feet apart for bush type. Once the seeds have germinated remove 2 of the seedlings leaving the 2 best plants.

Watermelons are heavy feeders and need a steady supply of water, giving them a feeding of compost tea every two weeks will add the nutrients needed for your plants to thrive. Do not overdue it with nitrogen, especially once the flowers form.

Harvesting your watermelons can be a tricky task. There are three methods that can be used in figuring out if a watermelon is ripe. Look, listen and feel are what it takes to check for ripeness in a watermelon.

First sign is visual, the underside of the fruit that rests on the ground will turn a gold color or yellow straw color. Next look for the curly tendril that is attached to the vine closest to the fruit, it will be dry and brittle when a watermelon is ripe.

Second is the thump test, tap the watermelon with your knuckles and it should make a hollow sound when ripe. This method will take some practice, but once you get the feel for it you will most likely you this method the most.

Third is feel, if you run your fingers around the center of the watermelon you should feel ridges on the rind when it is ripe. This is done around the center and not from end to end or from stem to blossom. A watermelon that is not mature will be smooth.

But I Don’t Feel Like Working Out!

Do most people actually feel like exercising? Think about it. Who do you know actually loves to work-out as often as they can? Probably not many because if most people felt that way there wouldn’t be an obesity epidemic.

As I write this, even I’m putting off the inevitable. I have to work-out. I’m a Personal Trainer. Shouldn’t I be counting down the seconds until I get to hurt and sweat to the classic rock channel and my dumbbells? Nope. I have spent the last hour or so lollygagging around the couple of sites I tend to frequent, posting a few status updates and commenting “great pic” here and there while working up the motivation to get moving! I have a holiday party to attend tonight and I can promise you…the food will probably be pretty good. So how can I take my love of fabulous cuisine and my obvious Sunday morning laziness and somehow use this combo to get me up off the sofa and into the work-out room? Well I’ll tell ya….

I’ve been fat and I’ve been fit and I promise you that fit feels better! I just typed a paragraph or so about my own vulnerabilities above to let you know that I relate to your lack of desire to exercise. We aren’t that different from each other. I live in the same fast world with the same fast food and email vs. snail mail and instant gratification benefits as everyone else. The only problem with this is that permanent and healthy weight-loss and weight-management take time, perseverance and yep, hard work.

I know what happens when we put important tasks off. They either never get done or if they eventually do, there is usually a hefty late penalty. It’s no different with our bodies. To develop and keep a fit physique, consistency is the key. To stay consistent, we have to change our minds.

The truth is that the next hour or so WILL go by regardless of what I choose to do within that time. The last hour is over and I chose to sit on the computer. Now even though I really did more productive things other than post silly stuff online, the fact remains that there is still a work-out to be done. I will have calories to burn off for later. I have a metabolism to speed up for the indulgences I will partake in tonight. I can choose to sit here for the rest of the afternoon and not get my strength training session in and I probably still won’t put on any significant weight from tonight’s foods. The reason for this is that while most often I would prefer not to work-out, I do it anyway because I ALWAYS feel a sense of pride, joy and power by the end of that hour of exercise than I would feel by not doing it. I feel AMAZING when I finish an exercise session. Did it happen overnight? NO! I had to make myself continue to experience it for a good long time until I realized the power behind a regular fitness routine. The result is a faster metabolism which burns my calories for me while I do nothing at all. In real estate, they would call this cash flow from a rental property. The investing, rehabs and negotiations are done yet the pay goes on. Brilliant!

Think about where you are right now. Do you have any regrets over the things you didn’t do? Have you noticed any negative circumstances in your life that could have been kept small and insignificant if only you had tackled them sooner? What about any goals you would have accomplished had you acted sooner (or at all)? When you take a moment and honestly think about any of these regrets, are you convinced that if you only had the chance to make a different decision you would have done it and then you would have everything you’ve ever wanted by now? How much would you give to change the outcome of any of the scenarios I just mentioned?

It’s been 2 hours since my last paragraph. In that time, I worked-out AND prepared all the vegetables needed for my few days worth of healthy salads. I’ll be honest here. I absolutely didn’t feel like doing ANY of that. It’s time consuming and labor intensive as far as I’m concerned. Given that thought process, here’s another one which is equally true. I just finished my work-out and prepared my lean and nutrient dense post exercise replenishment not just for today, but for the next several days to come. It was labor intensive, but I FEEL AMAZING! The hard work is done and I’ll reap the benefits of 2 hours worth of work for the next few days! The technical term for this is delayed gratification. Let’s say it together. DELAYED GRATIFICATION. It’s a way of life we don’t experience much of these days and I believe it’s why our bodies suffer from malnutrition and limited physical capabilities.

You see, most of us don’t feel like doing a lot of the things we need to do and I’m no different. The only way to experience the other side of this particular coin is to just do it. Whatever it is. With exercise, the more often you muster up the strength to get it done, the more you’ll understand the rewards. Don’t get me wrong, you still may want to put it off, however, you’ll have a valid sense of what you’re missing out on if you do. You’ll get how powerful it feels to spend that hour or so doing what you’ll feel proud of rather than nothing at all, which you could easily regret much longer than a measly hour, possibly the rest of your life. This way of thinking creates pride and a healthy self-esteem. It also helps to abolish any feelings of restriction since when we take care of ourselves the majority of the time, we can enjoy our indulgences without guilt.

Well, now that I’ve done the hard work, I’m gonna relax. As I had mentioned earlier, it’s Sunday. The only day of the week that I don’t have to be something to someone. The day that’s reserved all for me. Rather than spending all of it vegging, I gave myself the best gift I could….peace of mind from good work well done. I took that hour, doubled it and now I feel free!

So what about you? What did you get from this?

Wishing you a lifetime of smart choices and self-pride!

The Basic Facts of Web Design For Online Business

Designing a suitable website plays an extremely crucial part in promoting your online business on a professional level. Possessing a website which also appears good on a smartphone or tablet is vital to continue to keep your company competitive. To do this, your website should be clean, with simple navigation, and a look and feel that's simple to follow for an improved user experience.

Website design needs a lot of creativity. An appealing design of the site is the secret, which will bring in lots of possible clients. An excellent site design can take your organization graph to new heights. It's a neat compact design that may fit even in little spaces and is made entirely in the United States, to guarantee quality and support.

Since you'll be leaving the designing of your website to a company, choose a web design company who employs the newest technology to keep your website on top of the competition. Apart from that you could also locate a great company which could offer security solutions for your business enterprise.

Without this, another business will quickly replace your business. While you're looking for the web design company that is most suitable for you, do not fail to review about the organization's name, reputation and company policies. It's often hard to secure a web design company with expertise in excellent ecommerce programming, it is not impossible. So now you've found one of the best ecommerce website design firms.

The websites are created quite user friendly. The websites are completely designed and developed using WordPress or similar CMS platform and it is the ideal platform inside this arena. Submitting to business directories increase your small business site's search engine optimization (search engine optimization), meaning that it's going to be simpler for customers to discover your business through search engines.

If you would like your site to perform and generate leads for increased sales, your company will need far more than merely a site. If you own a site but not satisfied then it is possible to get help from reputed web design firm to get rid of same. The intriguing part about this site is it does not really comply with the tides of the fashion world, but instead intends to earn a mark of its own. It's through getting your own site. You can do all these by getting your own website which works.

Your site is a direct reflection of your online business. Whenever your website is ready and accessible seamlessly across different mobile devices, then your website will become greater engagement medium and a greater rate of retention. Not only does this increase your small business website's SEO, in addition, it keeps people interested in your company by giving them fresh content to view on a regular basis. Submitting to local small business directories is another great way to market your small business website.

Each website is customized to their requirements. Many companies web sites have a bad position in search engine rankings, or may not be listed at all because they do not understand how search engines work. Furthermore, maintaining your site content relays the message that you're keeping your company techniques updated and keeps your small business image polished, in turn winning over new customers.

Imagine having your customers see your site, simply to discover that parts of your site are broken. To attain success, a website bought to be designed under the umbrella of one team. Your website is optimized for search engines to ensure it is simple for your clients to find you. In the modern technology-driven world, your website is often the very first impression of your company and have to capture the user's attention instantly. A website, with fast and straightforward location search, was also a necessity for local business.